A couple of days back I was perusing a few web journals and articles on computerized menu boards. A significant number of them were about how to format the substance, what hues to utilize, what text styles to utilize and a few on the substance methodology and what you ought to do and consider before you buy them. While understanding them I asked myself, “Why are we experiencing this once more?” Why do as such a large number of us make computerized menu boards so troublesome?
What incited me to compose this was a little QSR tie I know needed to refresh and absolutely change their menu boards. They settled on the choice to put in new old style boards as opposed to changing to computerized boards, for the most part since they figured changing to advanced would be excessively muddled and they didn’t know enough about them. Albeit computerized menu boards may not be for everybody, I trust they committed a major error.
As I have expressed before advanced menu boards are still menu boards. My group and I spent a while preparing promoting groups in a noteworthy soda pop organization on the best way to best utilize computerized boards so they could help their clients. At the finish of the preparation, I thought one explanation they made summed it up extremely well. That was “Best menu board rehearses still apply.”
Changing from old style to computerized boards does not change the way you lay them out or what you put on them. They are still menu boards! Every one of the things we have learned in the course of recent years still apply. They essentially have more abilities and are more successful on the off chance that you utilize the additional highlights appropriately. The main thing new you need to learn is the means by which to utilize the additional abilities. In the event that you do that, they will be an extraordinary venture for some however in the event that you don’t you are squandering your opportunity and cash.
Generally, every one of the online journals, white papers and articles are composed on the grounds that the production network has completely exchanged. The old style menu board providers were specialists on the most proficient method to best lay out the boards and what to put on them. They dealt with all that for their clients. In any case, the computerized screens now originate from a totally unique industry that has practically no involvement in the menu board industry. There might be a couple of exemptions however as a rule, this is valid.
Numerous individuals oppose embracing new innovation or even dread it, so they oppose it as long as they can. It doesn’t enable this circumstance on the off chance that we to endeavor to backpedal and change everything when we don’t have to. Some new advances are problematic and do change everything. We are blessed that advanced menu boards are a straightforward movement of what’s been found out finished the previous four decades. Indeed, advanced has made the entire procedure significantly less difficult, faster, simpler and less exorbitant (with the exception of the equipment).