Let triggers do the job!
Yes, it is correct! Today with the NG Signage you can easily create and use responsive content in you signage. Your content will adapt to the triggers that you have applied. It can be a change in weather that triggers that your display is showing umbrellas for instance.
If the weather is hot the displays will show cold drinks and ice cream and if it is cold you will see signage of hot soups etc. Other triggers can be traffic intensity or simply the time of the day to target certain groups of customers.
Target your customer
All this is a good way to tap into customer’s needs. We foresee that responsive content will be of more interest from now on. The experience will be engaging for the customer since the displays hits their needs exactly at the right time.